With the addition of KING Essentials to the brand range, customers at Suitable have even more choice in sustainable menswear. "The philosophy of this quintessentially Amsterdam brand fits perfectly with our core values at Suitable," explains founder and owner Raoul van Dun. "Like us, they believe that clothing shouldn't be based on fleeting fashion trends, but on quality and durability. This way, men invest in clothing that lasts, and fewer garments end up in landfill."
Sustainable quality for every wardrobe
KING Essentials was founded in 2021 with distinctive branding and international allure. "After a successful online launch, the KING brand was looking for an acquiring party in order to grow quickly in an omnichannel environment," says Raoul van Dun. "In Suitable, they found a candidate with the e-commerce capacity and physical stores to bring their unique collection to men more effectively." KING Essentials retains its own name, branding, identity and loyal customer base. The collections of both brands will strengthen each other to create an even more complete and attractive range for the modern man.
About Suitable
With more than 20 years of experience, Suitable is the expert in high-quality and sustainable menswear. Suitable empowers the man, whether he chooses the Suitable label or another renowned brand. Thanks to an extensive collection of menswear that suits his character, build and the occasion, the customer always makes handsome style choices. Suitable has 9 international webshops and 28 physical stores spread across the Netherlands and Belgium.
About KING Essentials
KING Essentials is an authentic Amsterdam menswear brand focused on creating timeless garments that effortlessly go with any wardrobe. The collection consists of ten essential styles, all in one perfect fit and a multitude of colours; the most essential men's essentials. Each style is inspired by and named after icons from the past. The polo, for example, is called The Rene, after René Lacoste, and the T-shirt The Steve, after Steve McQueen. In doing so, they refer to a timeless style that radiates confidence and is perfect for any occasion, without following fleeting fashion trends. With a strong focus on sustainable materials and a shortened production chain between producer and consumer, KING Essentials are a responsible choice for the modern man.
